Marketing

Published on January 20th, 2019 | by KadyK

0

8 Questions To Ask Healthcare Consulting Firms Before Hiring Them

Healthcare consulting firms work with hospitals and other healthcare organizations to identify areas of improvement, and ways of optimizing day-to-date operations.

They are often—but not always—introduced during a time of transition for the organization, and are vital in creating meaningful changes that benefit the organization and levels of patient care within said organization.

There are a variety of different job roles that come under the healthcare consulting firm umbrella, including marketing, branding, and updating and improving software.

They may also be involved in other decisions in the hospital, acting as an interim executive of the organization during said period of time, but this is not a given of all consulting firms.

These firms have grown in popularity in recent years, with more organizations beginning to understand the benefits of receiving impartial influence and information from experts who really know what they’re talking about.

With that being said, every healthcare consulting firm will operate slightly different, so it’s important that you think about your needs before choosing which firm to go with.

You should also ask firms questions before choosing to start working with them to determine what you want from the firm, and whether they can deliver on your needs.

If you’re struggling with where to start, we have come up with several recommendations down below that we think you should ask to make sure you’re working with the right company.

How do you work with your clients? Is this a virtual agreement, or will you meet regularly in person to discuss the project and any updates?

You want to know what you’re getting into, and one of the best ways to determine that is by working out how they operate.

Do you want someone who operates online, and is there to make suggestions based on what they know about your company?

Perhaps, instead, you want someone who can be seen within the organization as someone who is making things more efficient and recommending things based on what they know to be true from their experiences.

What expertise do those working in your firm have that make you suitable for this role?

To receive the best outcome from working with a healthcare consulting firm, you need to make sure that their expertise aligns with the tasks you plan to assign them.

After all, healthcare consulting firms control everything from marketing to branding and, in some cases, financial budgets for the year ahead, so you want to make sure that you receive this information before choosing to work with them.

In some cases, you may be able to find this information already on their website, but it’s not a guarantee so this one is worth bearing in mind.

Based on what you know, how could we make our organization more efficient?

You may not be able to ask this question during your first communication with the healthcare consulting firm, but you want to make sure they know what they’re doing.

One way to know for sure is to ask them specific questions about how they plan to help your organization.

Do you think your firm could improve patient care outcomes? If so, how?

While the primary role of healthcare consulting firms isn’t necessarily to improve patient outcomes, it is often a great side effect of the measures they put into place.

Asking them this will allow you to determine how enriched they are in their current project (your organization), and will allow you to understand expected changes to your organization as your relationship with the firm continues.

If there are any unexpected changes to patient welfare, it also gives you leverage with the consulting firm as you tried to ensure this didn’t happen beforehand.

What marketing techniques could your firm implement effectively into our organisation that we aren’t already utilising?

Like we mentioned further up in the article, marketing is one of the major roles of healthcare consulting firms, so you want to know they know what they’re talking about.

You also want to know that they are going to making a significant difference to your marketing plan so that you can determine your return on investment (ROI) and know that it has been worthwhile for your organization.

Would your firm recommend making technology a big part of a healthcare organizations marketing plan?

Technology has become an increasingly important part of healthcare industries in recent years, so this question is a good way of determining whether the healthcare consulting firm is up to date with the latest in the industry.

Some consulting firms are still against incorporating newer technology into their efficiency and marketing plans at the detriment of the companies they are commissioned to support.

If you go with a company that doesn’t use technology in their business, you could be jeopardising the future of your healthcare organization, and may not reap the rewards you had originally intended when hiring this individual.

What emerging technology do you think healthcare facilities should be investing in?

This is another question that tests the knowledge of the healthcare consulting firms you are enquiring with.

Not only will this determine how up-to-date the firm are with the latest emerging technology in the industry, but it will also tell you how open the firm are willing to be about the technology they recommend.

It could also provide you with an understanding of the risks said company are willing to take to help your organization reap the benefits many are already seeing from the emerging technology for the last few years.

Do you have any experience with the Alexa Skills Development software?

If you’re looking for a good way of marketing your healthcare organization, Alexa Skill Development is the way forward.

When more than half of consumers already use voice activated software to find information about local businesses, you really cannot afford to hire a firm that does not consider these devices as part of their marketing plan.

This question is also a key way of finding out whether the firm really is as knowledgeable with newer technology as they say they are, as those who don’t understand marketing—especially local marketing—will not have the experience needed to use these devices in 2019.

This article comes from Kyros Insights


About the Author



Back to Top ↑