Marketing

Published on June 27th, 2013 | by KateSimmons

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Best Cost-Effective Ways to Promote Services

Do you have a business or service to offer to the community? If so, then you probably already understand the importance of marketing, or promoting said business or services. After all, how do you expect customers to know about you and your offerings if you’re not advertising? Today, in order to be successful, you must endorse your work. Luckily, there are plenty of cost-effective ways to get your name and your company out to the masses.

Social Media Outlets

One of the best new ways to (cheaply) promote a specific service is to take advantage of the numerous social media outlets. Just to name a few, you’re options could include using Facebook, Twitter, Instagram, or YouTube. Creating accounts with these different networks is usually free and easy.

Facebook is not only popular for finding friends, relatives, and instant messaging, but it’s also an effective way to market you or different services you may have to offer. For instances, you could create a professional Facebook page that details your background or training, your experience, what you specifically are offering, and the prices you charge. While a professional website may be able to offer the same results, you will most likely find that Facebook could be relatively cheaper.

Have you considered making a local commercial? Of course, creating a commercial can be expensive, but with YouTube you may find yourself saving money and gaining more viewers. As many people use the Internet today, you might find advertising online to be more effective than advertising on television. After all, many people tend to fast forward through commercials, anyway. What’s even better, is that you can cheaply film a short commercial or ad spot on your cell phone and then immediately upload it to your Facebook account, YouTube account, or to your website.

You might find other sites, such as Yelp or Yodle to be of assistance, too. While Yelp users can help spread good word of mouth by leaving and detailing reviews of you and your business, Yodle is a marketing service that takes your budget into account.

Similar sites are usually independent providers of online marketing services, as they give you the opportunity to receive calls and emails from potential customers. All of the details are taken care of, making the reviews of Yodle to be quite impressive.

Other Ways to Promote Services

Of course, there are other inventive ways to promote your business or services. You could have flyers or banners printed and handed out; you could put an ad in the local newspaper or a magazine; you could also even consider promoting your company on different radio stations.

If you’ve got a business that relies on having a large and loyal clientele, then you definitely understand the importance of marketing and promoting. Word of mouth is a great (free) source of advertising, but in order to get to that state, you first have to gain respect and trust from customers. It’s not only vital to find effective mean of promotion, but methods that also aren’t overly expensive. Get creative and start getting your name and abilities out to the public.

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About the Author

Kate Simmons is a freelance writer and occasional blogger. If her article got you interested, feel free to follow or reach out to her via G+ or Twitter.



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