Marketing

Published on June 22nd, 2013 | by Genelia L.

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How Different Types of Promotional Bags Help in Carrying Company’s Message

Promotion is a very essential for any company which wants to stay ahead of others and attract more customers. But it is more important that the company chooses the right means of promotion which not only helps create a brand image but is also cost effective. Promotional bags are one way to reach target audience. There are different types of promotional bags available. The company just needs to choose one which is useful to people who fall into the audience.

Environment Friendly Bags

Promotional eco-friendly bags are becoming popular these days. These bags have the company’s logo printed on them and are made of different material.

  • Paper Bags:

Most common bags which are used to carry small and light items. These are found at supermarkets and even at local stores. These prove to be very effective means of promotion as they are easily available and are extensively used. Also, they are inexpensive and hence a company does not need to spend much. The only drawback is that they do not last for a long time and get damaged in one or two uses.

How Different Types of Promotional Bags Help in Carrying Company’s Message

  • Cotton Bags:

These are more durable that paper bags. These can be used to carry stuff many items. They either come in plain colours or in prints. Therefore, the company can use them to print matter in innovative manner which attract people’s attention.

  • Jute Bags:

These are long lasting eco-friendly bags which can be used to carry heavy items as well. They come in various sizes and designs. Also, the company can choose from material they want to use as per their budget.

Eco-friendly promotional bags are a good option as they show that even the company is concerned about the environment and are contributing their part in green environment. People carry bags wherever they go and this also leads to an emotional connect. Therefore, it is a good way to promote the brand.

Bags for Executives

People usually carry bags when they go to the office. Promotional bags designed for professionals are a good option especially for people who have marketing jobs and move in the market to meet people. There are two options in this category.

  • Conference Bags:

These are bags which every professional uses. These bags allow the person to keep things which he needs frequently like pens, calculator, notepads, visiting cards etc. Therefore, they help the professional stay well organized all the time and do work more efficiently.

  • Laptop Bags:

Laptops have become very common and useful gadget. Professionals who have to carry laptops to office everyday need a bag so that they can keep it safe. An ideal laptop bag has space for storing the laptop and all related accessories. It also has slots for pens, notepads and other items. Hence these can be used by the company for effective promotion.

Travel Bags

Everyone needs a travel bag. These come in various sizes and hence prove to be a good means for promoting any brand. These can be used innovatively. Good quality bags last for a long time and thus, every time a person carries the bag, the brand travels with him.

The company needs to consider the cost of promotional bags and choose accordingly. Those who want a cost effective and useful way of promotion can see GoPromotional’s conference bags. These come in various designs with different utility and costs.

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About the Author

About the Author:Genelia Lopez a Chief Executive blogger.Follow her on Google+.



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