SEO

Published on February 6th, 2019 | by Ryan

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Increased Traffic and Better Visibility: Search Engine Optimization

You as a customer want a profitable website, and web agencies like healthcare SEO by Online Marketing For Doctors want to deliver a good site. That is why it is very important to build a website, think about it and take into account the online findability.

We often get to see websites through our free website test where these important factors were not taken into account during construction. As a result, a website that is not well indexed by the search engines and is hardly found by the target group.

Making search engine friendly afterward can sometimes mean that good web design and listen to healthcare marketing podcast by Online Marketing for Doctors is necessary. But in many cases, we can make a website with a number of adjustments easier to find for your target group.

Link building means working on links from other websites to your website. These links are important because there are two ways in which search engines use links: to discover new websites and to determine how well a website should rank in organic search results. Once a search engine has searched a website, it can add the content to its index and determine whether the relevant website is of sufficient quality to rank on relevant keywords. The search engines not only look at the content of the page but also at the number of links coming from external websites. Together with content, these links are still the most important factor for successful SEO. The more high-quality websites link to your website, the more likely it is that you achieve a good ranking in organic search results. This is completely the case since the Penguin 4.0 update from the search engines.

Link Building: How Can Link Building Help My Company?

We hear you think: “Good rankings are nice, but how does this help my company?” Links are not only an important factor for determining rankings in organic search results. In addition to a good ranking, link building has other advantages:

  • Building Relationships: link building can often consist of requesting links from websites or blogs relevant to your company. This not only ensures that your website is more ‘seen’ by the search engines, but it is also a way to build relationships with related companies and bloggers. This also contributes to your website being seen more and more as an authority, provided the information is valuable and accurate.
  • Increased Traffic: A good link from a website that is frequently visited can lead to an increase in relevant traffic to your website. If a relevant website links to your website, chances are that their traffic is also relevant to your website. The more relevant the traffic to your website is, the greater the chance that conversions will occur.
  • BuildingYour Brand: Good link building can help to build your brand and position yourself as an authority within your niche. One way to do this is to create relevant and interesting content that shows your in-house The better the content, the more likely it is that others approach you for link building.

Keep in mind that “shortcuts” give you more damage than they benefit. For example, artificial intelligence (AI) is an increasingly important part of the search engine algorithm, and “Blackhat SEO” is severely punished. By already configuring your business website according to the “rules of the game” you will continue to score in the future and not fall prey to updates in the algorithm.


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