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Published on April 14th, 2013 | by IlenaSanchez

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Maintaining Thy Catalogues – A Few Priorities

Throughout the year, various firms, shopping malls, shops and other businesses need to advertise their present and upcoming products to the general population in order for them to boost their sales. With the growth in demand of specific products and businesses which are competing in prices need to target their audience with sufficient information that not only helps their sales but also attract new clientele to their services. This is why, catalogues or advertisements which are placed online or available in print need to have a specific design and information which can help aid the aims of the advertisers.

 

The Design:

This is perhaps and underrated yet an important factor in the catalogue development. A good design and carefully thought out color schemes can be appealing to the eye and spark the interest of the general public. Using different color schemes for different categories within the catalogue also helps in keeping the look of the catalogue really fresh as well as making it eye catching. An example can be of a furniture catalogue that employs different page layouts and color schemes as it showcases various varieties of tables, chairs, outdoor furniture cushions etc. This can help potential customers to easily navigate to sections they are particularly interested in.

Using Space Effectively:

One often comes across various catalogues which have improper use of font and picture sizes leaving large empty spaces throughout the catalogue space. This may give off an unprofessional vibe to a potential customer and may result in a loss of clientele. As a result, catalogue space needs to be decided carefully by fitting in the pictures and relevant information and should be reviewed properly to utilize space effectively. One way to utilize space effectively is to declare a set picture size and take all pictures under the same conditions e.g. maintain the same background and lighting conditions for every picture from advertising a mobile to a chair to even a custom outdoor cushion in order to give uniformity throughout the catalogue as well.

Maintaining Paper Quality:

For catalogues that need to be printed, paper quality needs to be well thought out before a printing job is undertaken. Although this depends more on the budget in which the catalogue needs to be produced, however, the clientele that needs to be targeted needs to be kept in mind as well as a professionally produced catalogue may cost more as it uses high grade paper but it can leave a positive impression on an important client who might value the realize the quality of a company by the effort put into its catalogue advertisements.

Online Mobility:

As various catalogues are also put online for view by various businesses and corporations, it should be ensured that a user can easily navigate through the catalogue and is not confused by the design. Now a days a well-designed catalogue may be put up online as a pdf model which is the same as the printed catalogue, however, other catalogues are more navigable and allow a user to click on various items; in that case, it is important to provide an efficient design that assists the user to scour through the various items instead of hampering their experience.

All in all, catalogues may prove to be useful to advertise everything from gadgets such as mobiles and laptops to furniture accessories such as replacement cushions for outdoor furniture, which is why their production should be well planned. A good catalogue can help cement a new business or edge one corporation ahead of its competition as it can be very useful in attracting new clients and maintain client loyalty by keeping them interested in specific products that are advertised.

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Author: Ilena Sanchez



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