Published on June 28th, 2013 | by Idania.Silvia


Social Media Optimization – How Does It Play A Role In Digital Marketing?

It is a fact universally acknowledged that the world today is much different from what it was decades ago. Nowadays everything is social and is driven technically. The small business organizations that share on online space are all engaged in the social media so much so that the social networking websites have become their sole source of revenue. Most of the companies nowadays just can’t do without social media marketing and hence we understand the role of social media optimization in digital marketing. The companies like Twitter, Facebook and LinkedIn are some that need not require any kind of introduction and are therefore one of the most commonly used platforms for social media marketing.

The Most Famous Social Media Platforms

Twitter, Facebook, YouTube, LinkedIn, Tumblr and Pinterest are some of the most famous social networking platform that have millions of users who depend on peers for information and any other kind of updates. Marketing for companies have become very important and with the increased importance of the socially active crowd, the companies also require updating themselves to appeal the web-savvy crowd. In digital marketing, when it comes to SMO or social media optimization, there are many reasons why the latter influences the former.

The Vital Role of SMO in Digital Marketing

  • Search engines help you get more socially active: This is nothing new that Google gives lot of importance to sharing on the social media. The more you share a particular link in the social networking websites like Google+, the more vital and necessary Google will believe it to be. Keeping this in mind, you should divert your digital marketing campaigns towards attracting all those social media signals so that Google and other search engines understand the vitality of the content.
  • Know the importance of Facebook: Facebook is gradually becoming the rival of Google in terms of usage, importance and its size. With all the talk about the importance of Facebook, the SEO professionals need to give more priority to this social networking website that boats of billions of online users.
  • Increased social interaction in Twitter: Twitter is also a user-friendly website which is one of its kind. Although it is pretty different from Facebook and has lesser number of visitors, it is that social media platform that is usually preferred by the media and the brand-conscious people.
  • Therefore, when it comes to digital marketing, social media optimization takes a vital role in boosting the number of online visitors. If you have a business website of your own, follow the above mentioned tips while going viral on the social media so as to help yourself secure a search engine ranking.

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About the Author

About the Author: Idania Silvia a freelance writer for many communities.

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